The CRM that works the pipeline with you
Boards your team will actually keep up to date — and email that goes out from your own address, personalised per contact, with the reporting to show what it did.
- No credit card to look around
- Set up in minutes
- Cancel any time
Sundar Reyes
sundar@google.com · Google
Tim Alvarez
tim@apple.com · Apple
Andrea Chen
andrea@amazon.com · Amazon
Shelly
Your AI assistant
Just tell Shelly what you need — she reads it and does it.
Running the sales cycle at teams like
Everything a modern sales team needs
One tool for the whole cycle — find them, work them, write to them, and see what came back.
Boards that fit your data
Every column has a type — link, email, phone, status, owner. Change a column's type whenever the way you work changes; the values come with it.
An assistant that files for you
Paste a messy signature and it extracts the fields — with a confirm step, so nothing lands behind your back.
Zephyr Labs · nancy@zephyr.io”
The whole story on one record
Properties, notes, follow-up tasks and every message you have sent, in one view.
Sent “Follow-up — pricing”
2d ago
Opened · clicked twice
2d ago
Note: wants Q3 start
1d ago
Task: send contract
due Fri
Pipeline and dashboards
Drag deals across stages, then watch win rate and pipeline value update the moment your data changes.
Open pipeline, last 7 weeks
Capture in one click
Add any public profile as a lead from the browser extension — with email and phone for your 1st-degree connections.
Dana Koenig
Head of Sales · Brightpath
Send it yourself. Know what it did.
The part every other CRM either charges a separate product for, or does from an address that is not yours.
It is your address, not ours
Connect the mailbox you already use. Messages come from your domain, replies land in your inbox, and sent mail sits in your Sent folder — we are not a sending service in the middle.
Personalised per contact
Write once with fields from the record. Every recipient gets a message that reads as though you typed it for them, because in every way that matters you did.
Straight about the numbers
Opens are directional — some mail apps fetch images automatically. We say so, and put clicks and replies where your eye lands first.
Sent
874
Clicked
24.1%
Replied
10.4%
Replies and clicks are measured directly. Opens depend on the recipient’s mail app loading images, so treat them as a trend, not a count.
Up and running in minutes
No implementation project, no consultant, no six-week rollout.
01
Bring in your people
Import a CSV with the columns mapped for you, capture from LinkedIn in one click, or paste notes and let the assistant file them.
02
Work them
Move deals through stages, keep notes and follow-ups on the record, and write to contacts without ever leaving it.
03
See what came back
Opens, clicks, replies and pipeline value in one place, so the next message goes to the right people.
The difference is where the email lives
Most CRMs record what happened. This one is where it happens.
Most CRMs
Lightng CRM
Simple, competitive pricing
Priced to beat the big players. Pay per seat, cancel any time — your plan stays active until the end of the period you have paid for.
Starter
For individuals and small teams getting organized.
$180 billed annually
12 months of access
- Contacts, Leads, Deals & Accounts boards
- Typed columns — links, email, phone, status, owner
- Pipeline kanban & live sales dashboards
- CSV export & archive
- Teams of up to 3
Professional
For growing sales teams that want to close faster.
$468 billed annually
12 months of access
- Everything in Starter
- Send email from the CRM — your mailbox, your domain
- Open, click, reply & bounce reporting
- AI assistant, LinkedIn capture & scheduling
- Roles, invitations & teams up to 100
Enterprise
For organizations with security & scale needs.
Contact sales
- Everything in Professional
- SSO & advanced permissions
- Audit logs & data residency
- Dedicated success manager & SLA
What is in each plan
Starter is the CRM. Professional adds everything that acts on a record — email from your own mailbox, the reporting behind it, and the assistants that keep records current.
Starter
For individuals and small teams getting organized.
Your data
- Contacts, Leads, Deals, Accounts, Projects, Products & Activities boards
- Typed columns: text, link, email, phone, number, date, status, owner
- Change any column's type at any time — values carry across
- Freeze columns, reorder columns and rows by dragging
- Groups, colour coding, inline editing and column totals
Working the pipeline
- Kanban pipeline with drag-between-stages
- Live dashboards: win rate, pipeline value, per-owner performance
- Bulk actions — duplicate, move, convert, archive with undo
- Search, filter by owner and status, CSV export
Team
- Up to 3 seats — buy as many as you need at checkout
- Shared pipeline: everyone works the same contacts, leads and deals
- Owner and member roles
- One workspace
Professional
For growing sales teams that want to close faster.
Email, from your own mailbox
- Connect your mail account — messages send from your address, replies land in your inbox
- Personalise with merge fields from any column, with fallbacks
- Preview every message before it goes, and skip the ones that do not fit
- Saved templates and a signature that follows the sending address
- Send-as aliases, so sales@ and support@ sign differently
- Unsubscribe handling and a suppression list, enforced on every send
Know what happened
- Opens, clicks, replies, bounces and unsubscribes
- Broken down by template and by sending address
- Most-clicked links, and every message's own history
- Sent mail filed against the contact it was about
Records that hold the whole story
- A record view with properties, notes, tasks and email history
- Follow-ups with due dates and owners
- CSV import with column mapping and duplicate detection
Assistants & capture
- AI assistant — add and enrich records from unstructured text
- One-click LinkedIn and Gmail capture extension
- Cal.com scheduling from any record
Team
- Teams of up to 100 seats, added or removed as you hire
- Invite by email — they join with their own login
- Owner, admin and member roles
- Shared pipeline, or private rows per rep — your choice
- Multiple workspaces, switched in one click
Enterprise
For organizations with security & scale needs.
Security & control
- SSO and advanced permissions
- Audit logs and data residency options
- Custom retention and export guarantees
Scale & support
- Volume sending review and deliverability guidance
- Dedicated success manager and SLA
- Onboarding and data migration support
Priced per seat, per month. Change plan or cancel at any time — your data stays put.
Frequently asked questions
Start closing more, typing less
Bring your pipeline and your mailbox into one place, and find out what your outreach is really doing.
Per seat, per month · cancel any time · your data stays yours